by Rosalie Marcus | Apr 3, 2013 | Promotional Products Niche Marketing
Many years ago, when I first start selling promotional products I thought everyone was a good prospect for me. It wasn’t until I concentrated on a niche market that my business quickly doubled and became one of the fastest growing companies in my region. As a...
by Rosalie Marcus | Apr 3, 2013 | Promotional Products Supplier Tips
How do you choose promotional products suppliers? Do you go by price? What about service? Do you get recommendations? And what makes a really good supplier? What do you do if a supplier makes a mistake? Are there a set of standards that all suppliers should adhere to?...
by Rosalie Marcus | Apr 3, 2013 | Uncategorized
How would you like a proven strategy for increasing your sales during the next few months and well into the future? Here’s a tip that won’t cost you a dime and is guaranteed to catapult your sales. I’m sure you know to focus your efforts on companies...
by Rosalie Marcus | Apr 3, 2013 | Uncategorized
I don’t know about you, but I’m a chocolate addict. I love just about everything chocolate. My latest favorite thing is a new chocolate-flavored Greek yogurt. And trust me, if you like chocolate, you’ll love this tasty treat. The only...
by Rosalie Marcus | Apr 2, 2013 | Uncategorized
My last blog post on “Would You Fire This Client?” attracted some great responses and a request to share what to say to a customer once you’ve decided to sever the relationship. Today, I’m going to share with you a simple strategy for...
by Rosalie Marcus | Apr 2, 2013 | Promotional Products Sales Tip
Your goal as a promotional products sales professional is to always keep your sales pipeline full but, like it or not, some people will be poor prospects for you and a complete waste of your time. Your job on a first contact or meeting is to weed out the good...
by Rosalie Marcus | Mar 9, 2013 | Featured, Promotional Products Sales Tips
Did you know it can take between five to seven contacts with a prospect, and sometimes longer, before they become a customer? That’s why consistent and effective follow-up is what separates a promotional consultant who is really successful from one who is just getting...
by Rosalie Marcus | Mar 8, 2013 | Featured, Uncategorized
On my flight back from L.A. to Philly this week, I read Daniel Pink’s latest book To Sell is Human. It’s a thought-provoking read, from an outstanding author and thought leader, that shatters the myth of the sleazy sales person and lets us know that, in...
by Rosalie Marcus | Feb 3, 2013 | Uncategorized
Calls to Action (or CTA for short) are words or sentences that encourage and motivate your current clients or best prospects to take immediate action. You want more business, right? An enticing CTA on all your marketing materials can make a big difference in...
by Rosalie Marcus | Oct 19, 2012 | Uncategorized
I first heard the term “trigger events” from Jill Konrath, author of Selling to Big Companies and Snap Selling. Jill writes about trigger events in her books and says that when you focus on trigger events you can “literally pull sales out of thin...
