Should You Ever Stop Following Up?
FollowDid you know it can take between five to seven contacts with a prospect, and sometimes longer, before they become a customer? That’s why consistent and effective follow-up is what separates a promotional consultant who is really successful from one who is just getting by. Should you ever give up on follow-up? That depends on how valuable the prospect is to you. […]
Follow Did you know it can take between five to seven contacts with a prospect, and sometimes longer, before they become a customer? That’s why consistent and effective follow-up is what separates a promotional consultant who is really successful from one who is just...Can Upselling Backfire? (No, I don’t want the extended warranty!)
On my flight back from L.A. to Philly this week, I read Daniel Pink’s latest book To Sell is Human. It’s a thought-provoking read, from an outstanding author and thought leader, that shatters the myth of the sleazy sales person and lets us know that, in today’s world, we’re all in sales. Whether you’re selling promotional […]
Follow On my flight back from L.A. to Philly this week, I read Daniel Pink’s latest book To Sell is Human. It’s a thought-provoking read, from an outstanding author and thought leader, that shatters the myth of the sleazy sales person and lets us know...A Tip To Increase Your Promotional Products Sales
Calls to Action (or CTA for short) are words or sentences that encourage and motivate your current clients or best prospects to take immediate action. You want more business, right? An enticing CTA on all your marketing materials can make a big difference in increasing your promotional products sales. It’s also a marketing strategy you […]
Follow Calls to Action (or CTA for short) are words or sentences that encourage and motivate your current clients or best prospects to take immediate action. You want more business, right? An enticing CTA on all your marketing materials can make a big difference in...Pulling Promotional Products Sales Out of Thin Air
I first heard the term “trigger events” from Jill Konrath, author of Selling to Big Companies and Snap Selling. Jill writes about trigger events in her books and says that when you focus on trigger events you can “literally pull sales out of thin air”. So what’s a trigger event? It’s anytime a company is going […]
Follow I first heard the term “trigger events” from Jill Konrath, author of Selling to Big Companies and Snap Selling. Jill writes about trigger events in her books and says that when you focus on trigger events you can “literally pull sales out of...