FollowMany years ago, when I first start selling promotional products I thought everyone was a good prospect for me. It wasn’t until I concentrated on a niche market that my business quickly doubled and became one of the fastest growing companies in my region.
As a business coach, my niche is working with promotional products distributor owners and sales representatives. I teach them proven strategies to get more business, choice clients and make more money without the overwhelm and stress! I encourage the people I coach to develop one or more of their own niche markets and focus their energies there for maximum profitability.
Here are 5 ways to define your promotional products niche market:
- The industries you serve (healthcare, education, etc.)
- The products you most enjoy selling (apparel, writing instruments, etc.)
- The problems you solve (fast service, fulfillment, etc.)
- The programs you market (safety, motivation, etc.)
- The demographic you target (seniors, teens, etc.)
Of course you can sell outside of your niche market, too! This is just where you will concentrate the majority of your marketing efforts.
Once you’ve decided on a niche, learn as much as possible about it by visiting related websites, subscribing to magazines and joining organizations. The idea is to be as visible as possible in your niche.
What’s your opinion?
Do you have a niche market or markets? How has this strategy worked for you? All thoughtful comments are welcome. Just hit the “Leave a comment” button at the top of the page.
© 2022 Rosalie Marcus
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: Top 10 Must Have Tools to Grow a Profitable Promotional Products Business at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
