FollowThe end of the year is a great time to evaluate what has worked well in your promotional products business and what hasn’t – and what you need to do to move forward and prosper in 2007.
One of the keys to a successful promotional products business is having a consistent marketing strategy. Here’s the good news: it doesn’t have to cost a lot of money. In fact, some of the smartest marketing strategies cost very little or nothing to implement.
A great first step to your marketing plan is to keep track of where your business is coming from. Just asking yourself this simple question will be a start in the right direction:
What was your most successful marketing strategy for gaining
new business this year?
There are numerous great ways to market your promotional products business.
Here’s what Theresa Gonzalez, a member of my Promo Biz Success Circle, did to dramatically increase her sales this year. In her own words:
“Most of our business comes from referrals and repeat business. What I have found that worked very well this year was building alliances with area printers. I just started working with two fairly large companies in our local area that were a direct referral from the printer – he had already worked with them printing business cards and letterhead. I have found it’s great getting business by simply just asking for it. I have learned to ask my current larger customers that have multiple departments for names of others in the organization. Once I got over feeling funny about asking, it was easy.”
What was your most successful marketing strategy this year?
Reply to this post using the comments box below and I’ll send you a FREE special report: 7 Proven, Easy Strategies For Working Smarter, Not Harder!
**************************************
© 2006 – 2013 Rosalie Marcus
Want expert help growing your promotional products business? Click the link to preview the programs and products created to quickly and easily grow your promotional products sales.
Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You may provided it is unedited, and that the copyright, bio blurb, and contact information above appears with each article. Articles appearing on the web must provide a hyperlink to our web site. Please provide us with a courtesy copy of the print or email issue containing the article, or the URL of any article posted to the web.
