FollowI love sticky notes (Post-it notes and generics) and use them all the time. They are my favorite self-promotion. I always have a large batch on hand with my company logo.
I use them in a variety of different ways, but here’s my favorite: When I send an invoice, I include a 10 sheet sticky note with “thank you” written on the top sheet. This is in addition to handwritten thank you notes that I send to my clients.
That’s why I was excited to read in Yes: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein, Steve Martin and Robert Cialdini, that attaching a handwritten sticky note to a survey or direct mail dramatically increased the response rate. This is just one of the many gems of wisdom in this wonderful little book.
What does this mean to you, the promotional products professional? It means you’ll get a better response rate when you attach a sticky note with a personal message to your direct mail and correspondence. How easy is that?
How can this help increase your promotional products sales? Share this information with your clients. Helping them be more successful is your primary goal. Let them know that you can provide sticky notes with their logo to enhance their response rate and make their messages stick even more.
As the authors of the book so clearly state,” If you use personalized messages for your persuasive practices, the 3M Corporation won’t be the only ones posting a profit.”
Looking for more ways to be persuasive and get more sales? If you’re new to promotional products sales or stuck at a sales plateau (less than $250,000) and want to kick-start your business FAST, check out the FAST TRACK to Promotional Products Sales Success! No other program is as easy to use, instantly accessible and has as many resources.
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© 2008 – 2013 Rosalie Marcus
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Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
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