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Here’s a question I recently received from a promotional product distributor sales person.
“I belong to a networking group that meets weekly and has about 20 people in attendance at this particular chapter. I am scheduled to speak for 20 minutes on the 23rd of this month. I would like to be able to share material that will be of interest to the group and allow each person to walk away with something beneficial. Do you have any suggestions that might be of help to me? Thank you in advance for your assistance.”
Here’s my advice…
This is a creative idea that I learned about through one of my coaching clients. I’ll also share some of my own thoughts as well.
Explain what a promotional product is. You could say, “Promotional products are useful or fun items imprinted with a company’s name or logo that are used to promote a product or service while creating goodwill and brand recognition.”
Then have all the members of the group reach into their pockets, purses and briefcases to look for promotional products. The group member that finds the most promotional products in 5 minutes wins a prize! (Make the prize a fun promotional product with your company logo.) This will get the group engaged, show how pervasive and useful promotional products are, and make your talk memorable.
Use this as a springboard to talk about the value of promotional products. Ask members of the group how long they’ve had the products they found and how often they use them. Let the group know that promotional products are generally much less expensive – but are kept and remembered long after – traditional forms of advertising (such as internet, newspaper or magazine ads) are forgotten.
More ideas from Rosalie:
Present a few case histories of how promotional products have been used successfully in a variety of industries. Use examples from your own clients or get case histories from your favorite suppliers. You may want to bring a “storyboard.” Visuals always help.
Engage the group by asking what their current business challenges are and then give them suggestions to overcome those challenges by using a promotional product.
Wrap up the presentation by handing out a promotional product imprinted with your company logo and contact information. A presentation that is fun and gets the group engaged is sure to be valuable and will definitely be remembered.
What’s your opinion?
What is your experience in presenting to a group? How do you explain the value of promotional products? All thoughtful replies are welcome. Just hit the “Leave a comment” button at the top of the post.
© 2024 Rosalie Marcus
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! CLICK HERE FOR A FREE PREVIEW OF HER BEST SELLING DIGITAL MANUAL. HOW TO MAKE MORE MONEY IN PROMOTIONAL PRODUCT SALES.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
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