FollowDid you know that April is Customer Loyalty Month?
Think about the businesses you consistently patronize. What have they done to capture your loyalty? What makes you go back? Are there any businesses you wouldn’t dream of switching from, no matter what?
I have a favorite store where I buy many of my clothes. Once I left an important package at the store that I needed for a business appointment the next day. A sales associate from the store drove miles to my home to deliver the package. Think I’m loyal to that store? You bet!
Here’s a request for today. Think about creative ways you can go above and beyond to make your customers feel special and cement their loyalty. (It goes without saying you’re already providing great service!)
Here are three suggestions to get you started:
1. Send unexpected small gifts, just to show your appreciation. One savvy promotional distributor sent flowers to her best customers
the first day of Spring.
2. Send useful articles or books customers would enjoy reading and would help improve their bottom line.
3. Start a customer loyalty program with special perks and discounts for increased promotional products business.
These tips are just the beginning. With so much competition for business these days you need to go the extra mile to stand out and build loyalty.
I’d love to know what you’re doing to create loyalty. Leave a comment below.
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes!
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
