Follow“What’s in your T-Shirt Drawer?” That’s the question a colleague of mine posted on her Facebook page that lead to some really interesting comments. 
It seems that Promotional T-shirts that you keep and wear can tell a lot about your life, your interests and your priorities.
My T-shirts are mostly from charity events that I’ve participated in: MS 150, Breast Cancer Walk, Walk to Defeat ALS and Women’s Center Walk/Run to End Domestic Violence. I’ve also kept a T-shirt with a map of the London Underground that I purchased many years ago on a first visit to Europe, a Bryce Canyon T-shirt (one of the most beautiful and spiritual places I’ve ever visited) and a “Namaste” T-shirt from a yoga retreat, and that’s just to name a few.
My husband Bob has a Moab National Park T-Shirt the he got when he did a mountain bike trip with his buddies more than 15 years ago, my daughter Becky has a collection of Pearl Jam and Bruce Springsteen T-shirts. One of the women in my Mastermind group still has her T-shirt from the original Woodstock and another woman has a collection of running and hiking shirts from all over the United States. And my baby grandson, Noah, pictured here, is sporting a Ramones T-shirt (courtesy of his Rock Band following parents).
Promo T-shirts can be great conversation starters, especially if someone shares a similar passion for what’s imprinted on your shirt. More importantly, I believe the “What’s in Your T-shirt Drawer?” question and the answers people give show the power, longevity and ROI of promotional products, especially the T-shirt.
Want to sell more Promo T-Shirts that your customers and their end users will love, keep and wear for years to come? To quote “Brand Dude” et creative! Anyone can sell a boring, one color promotional T-Shirt, “but only a promo professional can show their customer something that they want, but didn’t know was possible. That’s how you really surprise and delight your customers.”
The next time you recommend a promotional T-Shirt for a client’s event, remember this post. It could start a great conversation and lead to your next big promo products order!
One last thing: What’s in Your T-Shirt drawer? What are your favorites and why? Please join in the discussion by leaving a comment.
