How can I get more business? That’s a question I hear all the time from the promotional professionals I coach.
That’s why this month I share with you 10 Proven Ways to Grow Your Promotional Products Sales Quickly. You’ll get some great tips for growing your business without making those dreaded cold calls.
By the way, this is an interactive blog. I’d love to hear about your success using the tips in the featured article below. Feel free to post a comment, ask a question or give a tip of your own. If I use your tip in a future post, I’ll give you the credit and send you a FREE Special Report!
Also, for those of you that are curious about my background and how I got started in the promotional products business, when you click on the link below you’ll get the inside scoop.
https://www.promobizcoach.com/Meet%20Rosalie%202006.html.doc
10 Proven Ways To Grow Your Promotional Products Sales Quickly!
1. Forget about buying expensive lists. You already have all the contacts you need. Make a list of your friends, colleagues, relatives, neighbors and former employers. Then look for connections between those people and people who purchase promotional items. Let everyone know what you’re doing. (For help with this, see the expert marketing letters that come as a FREE bonus with my programs.)
2. Contact your high school or college alumni association. These are great examples of groups that like to do business with past graduates. One savvy promotional professional increased her business by 30 percent just from sales to the college from which she graduated. Educational institutions are currently the largest buyers of promotional items.
3. Consider forming an alliance with a business association. Many large trade associations are looking for services to offer their membership . (I currently have an alliance with my local convention and visitors bureau.)
4. Start your own referral network. Meet with others who service your same target market but are not direct competitors, such as printers, graphic artists and trade show display companies. Develop ways to refer business to each other.
5. Always put networking on your calendar and make sure you go to one event per week. Visit a group several times before you make a monetary commitment. Make sure the people who attend fit your target market description or can refer you to people in your target market.
6. Prepare a great 30-second commercial and let others know what you do in a memorable way.
7. Ask to leave your catalog and business card in businesses and stores you patronize.
8. Make valuable connections by becoming active on committees at your local chamber of commerce. People do business with others they know, like and trust.
9. Look for underserved markets. Small or mid-size companies or emerging markets may not have as many salespeople calling on them.
10. Don’t go it alone! Team up with a buddy or a sales coaching group. It’s amazing how much more you can sell when you have focus and accountability!
© 2006 – 2013 Rosalie Marcus
Want expert help growing your promotional products business? Click the link to preview the programs and products created to quickly and easily grow your promotional products sales.
Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You may provided it is unedited, and that the copyright, bio blurb, and contact information above appears with each article. Articles appearing on the web must provide a hyperlink to our web site. Please provide us with a courtesy copy of the print or email issue containing the article, or the URL of any article posted to the web.