FollowGreen marketing is not only great for the environment, it is great for all of us in promotional products sales.
As a business coach who specializes in helping people in the promotional products industry get more and better sales, I always look for ways to help those in our industry boost their bottom line.
Here is one such example:
“BYOB” generally refers to “bring your own bottle” in restaurants that don’t have a license to sell alcohol. These days, it’s taken on a whole new meaning: “bring your own bag” is for grocery shoppers who want to show their concern for the environment and bring their own tote to carry out the groceries.
My local Whole Foods and Trader Joe’s sells totes with their logos at the counter. You don’t have to be selling to a major food chain to capitalize on this trend. Major corporations and businesses large and small are interested in promoting their business by supporting the enviroment.
Giving away or selling totes made with Earth-friendly materials are just one of the many ways businesses show their commitment to the environment. Last week The Today Show was giving out eco-friendly totes in a NYC grocery store. What a great opportunity for all of us in the promotional products industry!
Suppliers have jumped on the bandwagon providing green marketing solutions. A savvy promotional professional should be suggesting several green ideas on every sales call! Many of our top suppliers have entire sections of their catalogs devoted to green marketing items.
One of my favorite suppliers, The Platform Group Gallery, has great green marketing options. They also provide you with free green marketing self-promotions and free links to a green marketing website that you can personalize with your company logo.
What do you think? Is green marketing helping you sell more? What are the best green products you’ve seen? All thoughtful replies are welcome and will receive a free special report “How To Attract Business in 30 Seconds or Less”. Just hit the comment button below and remember to leave your email address.
© 2008 – 2013 Rosalie Marcus
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Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
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