by Rosalie Marcus | Jun 12, 2006 | Uncategorized
If you’ve ever taken a class with me or participated in my Business-Boosting program, you know I’m a big believer in the power of handwritten thank you notes. I know this may sound like your mother talking, but they really do work! And you can do them in...
by Rosalie Marcus | Apr 25, 2006 | Uncategorized
A reader asked, “I have an immediate question and something that has given me sleepless nights. I’m into keeping all my customers happy, just like you suggest. But I’m contemplating firing this customer. Problem is, in the past they’ve sent in...
by Rosalie Marcus | Apr 5, 2006 | Uncategorized
Those of you that have taken classes with me know that I believe cold calls are one of the least effective ways to get new business, but regardless of whether you make cold calls or not, you’ll still need to use the phone to return messages, call suppliers and...
by Rosalie Marcus | Mar 21, 2006 | Uncategorized
Have you read Michael Gerber’s classic business book, The E-Myth Revisited? If you haven’t, I highly recommend it. It’s one of the best business books you’ll ever read. I regularly re-read it to get ideas and inspiration. Gerber talks about...
by Rosalie Marcus | Feb 22, 2006 | Uncategorized
You’ve probably heard the terms trinkets and trash, tchotchkes, novelties, and worse. You name it, our industry has been called it! And to paraphrase Rodney Dangerfield, “we don’t get no respect”. That is, up until now! The promotional products...
by Rosalie Marcus | Feb 16, 2006 | Uncategorized
I don’t have to tell you how hard it is to get an appointment at a big company these days. Voicemail is constantly on and your phone message is never returned. If you’re lucky enough to get a live person on the line, it’s usually the gatekeeper and...
