by Rosalie Marcus | Apr 2, 2013 | Uncategorized
My last blog post on “Would You Fire This Client?” attracted some great responses and a request to share what to say to a customer once you’ve decided to sever the relationship. Today, I’m going to share with you a simple strategy for...
by Rosalie Marcus | Mar 8, 2013 | Featured, Uncategorized
On my flight back from L.A. to Philly this week, I read Daniel Pink’s latest book To Sell is Human. It’s a thought-provoking read, from an outstanding author and thought leader, that shatters the myth of the sleazy sales person and lets us know that, in...
by Rosalie Marcus | Feb 3, 2013 | Uncategorized
Calls to Action (or CTA for short) are words or sentences that encourage and motivate your current clients or best prospects to take immediate action. You want more business, right? An enticing CTA on all your marketing materials can make a big difference in...
by Rosalie Marcus | Oct 19, 2012 | Uncategorized
I first heard the term “trigger events” from Jill Konrath, author of Selling to Big Companies and Snap Selling. Jill writes about trigger events in her books and says that when you focus on trigger events you can “literally pull sales out of thin...
by Rosalie Marcus | Aug 23, 2012 | Featured, Uncategorized
Many years ago, when I first started my promotional products business, industry education, training and mentors were in short supply. Everything I learned was the hard way, and frequently I had to fly by the seat of my pants. I made so little money the first year, I...
by Rosalie Marcus | May 23, 2012 | Uncategorized
A spirited discussion is going on in a LinkedIn email forum that I subscribe to about a few promotional products suppliers who sell direct and may be trying to steal your customers. This is a hot topic in our industry and one that may be troubling you. Here are my...
