by Rosalie Marcus | Oct 19, 2012 | Uncategorized
I first heard the term “trigger events” from Jill Konrath, author of Selling to Big Companies and Snap Selling. Jill writes about trigger events in her books and says that when you focus on trigger events you can “literally pull sales out of thin...
by Rosalie Marcus | Aug 23, 2012 | Featured, Uncategorized
Many years ago, when I first started my promotional products business, industry education, training and mentors were in short supply. Everything I learned was the hard way, and frequently I had to fly by the seat of my pants. I made so little money the first year, I...
by Rosalie Marcus | May 23, 2012 | Uncategorized
A spirited discussion is going on in a LinkedIn email forum that I subscribe to about a few promotional products suppliers who sell direct and may be trying to steal your customers. This is a hot topic in our industry and one that may be troubling you. Here are my...
by Rosalie Marcus | May 23, 2012 | Uncategorized
The ice cream shop Baskin Robbins made pink spoons famous. You can walk into the shop and sample any flavor, before purchase, on a little pink spoon. As an ice cream lover, I always enjoy sampling new flavors and coming back for more – and I’m sure...
by Rosalie Marcus | May 23, 2012 | Uncategorized
One of the biggest challenges in the promotional products industry is how to differentiate what you offer from all your competitors. After all, you don’t want to be viewed as just another “me too” promotional products business! And, you certainly...
by Rosalie Marcus | May 23, 2012 | Uncategorized
The end of the first quarter and the beginning of a new quarter is a great time to evaluate where your business is now and where you would like it to be in the next few months. Just taking the time to do this on a regular basis can make a big difference in the success...
