by Rosalie Marcus | Feb 27, 2009 | Marketing Tools for Promotional Products Sales
Want some help convincing your prospects and clients that now is the right time to promote their products and services using effective, targeted promotional products and incentive programs? Here are some well-researched marketing tools that may help: New end-user...
by Rosalie Marcus | Feb 20, 2009 | Promotional Products Sales Tips
Did you know that cold calls are the least effective way to get new business and very often a waste of your time? Why? Because it can take up to 50 cold calls to secure just one appointment – and the chance of that appointment turning into a sale are not great!...
by Rosalie Marcus | Feb 13, 2009 | Cold Calls
Yesterday, in my Success Circle Coaching Call, we had a spirited discussion about the value of making cold calls. I’ll be upfront and say that I believe cold calls are the least effective way to get new promotional products business. In my opinion, here are...
by Rosalie Marcus | Feb 6, 2009 | Promotional Products Sales Mistakes
I’m just back from the ASI Show in Dallas where I presented a workshop on The 8 Biggest Mistakes Promotional Products Professionals Make and How To Avoid Them. To be candid, I personally made many mistakes in my own promotional products distributorship, so I...
by Rosalie Marcus | Jan 29, 2009 | Uncategorized
I believe all of us in promotional products sales have an important role to play in helping to get our economy back on track. As business promotion advisors, we have the resources and knowledge to help stimulate our customers’ businesses. Today I had the...
by Rosalie Marcus | Jan 16, 2009 | Selling promotional products in a slow economy
Here’s a proven strategy that I recommend to all of my coaching clients for keeping your sales up in a down economy: offer a “free marketing tune up” or “sales stimulus” to all their current promotional products clients and best...
by Rosalie Marcus | Oct 17, 2008 | Uncategorized
Did you know the most powerful tool for increasing your sales is always with you and it’s free? What is it? It’s your mindset. As a promotional products sales professional, it’s important to keep a positive mindset no matter what’s happening...
by Rosalie Marcus | Oct 10, 2008 | promotional products sales, Slowing Economy
What a week! Challenges are everywhere. If you’re like most business people, you’re concerned about the economy and how this will impact your business. Here are five action steps to take now: 1. Protect your cash flow. Whenever possible, ask for deposits...
by Rosalie Marcus | Oct 3, 2008 | Self-promotions
While some believe that you should cut back on marketing during slow economic times, savvy business people see this an opportunity. Your job as a promotional products professional is to show your clients the benefits and cost-effectiveness of promoting their...
by Rosalie Marcus | Sep 26, 2008 | Promotional Products Sales Tips
Earlier this week, I hosted a simulcast on How to Boost Fourth Quarter Sales! Six top promotional products suppliers shared new product ideas. Greg Muzillo, co-president of top distributor firm Proforma, and I shared selling tips. In a slowing economy you need fresh,...
