Should You Fire This Client?

Follow A reader asked, “I have an immediate question and something that has given me sleepless nights. I’m into keeping all my customers happy, just like you suggest. But I’m contemplating firing this customer. Problem is, in the past they’ve...

Six Big Voicemail Mistakes and How To Avoid Them!

Those of you that have taken classes with me know that I believe cold calls are one of the least effective ways to get new business, but regardless of whether you make cold calls or not, you’ll still need to use the phone to return messages, call suppliers and contact referrals. Below are six things […]

Follow Those of you that have taken classes with me know that I believe cold calls are one of the least effective ways to get new business, but regardless of whether you make cold calls or not, you’ll still need to use the phone to return messages, call...

5 Quick Tips For Working ON Your Business!

Have you read Michael Gerber’s classic business book, The E-Myth Revisited? If you haven’t, I highly recommend it. It’s one of the best business books you’ll ever read. I regularly re-read it to get ideas and inspiration. Gerber talks about working ON your business, not just IN it – so your business can thrive even when […]

Follow Have you read Michael Gerber’s classic business book, The E-Myth Revisited? If you haven’t, I highly recommend it. It’s one of the best business books you’ll ever read. I regularly re-read it to get ideas and inspiration. Gerber talks...

Promotional Products More Effective Than TV and Internet!

You’ve probably heard the terms trinkets and trash, tchotchkes, novelties, and worse. You name it, our industry has been called it! And to paraphrase Rodney Dangerfield, “we don’t get no respect”. That is, up until now! The promotional products industry received a giant boost from an article published in Marketing Sherpa, a well-respected newsletter that does research […]

Follow You’ve probably heard the terms trinkets and trash, tchotchkes, novelties, and worse. You name it, our industry has been called it! And to paraphrase Rodney Dangerfield, “we don’t get no respect”. That is, up until now! The promotional...

Here’s How To Get Your Foot in the Door of the Big Companies!

I don’t have to tell you how hard it is to get an appointment at a big company these days. Voicemail is constantly on and your phone message is never returned. If you’re lucky enough to get a live person on the line, it’s usually the gatekeeper and she/he tells you they already have a vendor […]

Follow I don’t have to tell you how hard it is to get an appointment at a big company these days. Voicemail is constantly on and your phone message is never returned. If you’re lucky enough to get a live person on the line, it’s usually the...