Top 3 Prospecting Strategies Without Making Cold Calls

Did you know that cold calls are the least effective way to get new business and very often a waste of your time?  Why? Because it can take up to 50 cold calls to secure just one appointment – and the chance of that appointment turning into a sale are not great! Recently a reader challenged […]

Follow Did you know that cold calls are the least effective way to get new business and very often a waste of your time?  Why? Because it can take up to 50 cold calls to secure just one appointment – and the chance of that appointment turning into a sale are not...

Do Cold Calls Get New Business?

Yesterday, in my Success Circle Coaching Call, we had a spirited discussion about the value of making cold calls. I’ll be upfront and say that I believe cold calls are the least effective way to get new promotional products business.  In my opinion, here are some of the reasons why:   Voice mail and caller […]

Follow Yesterday, in my Success Circle Coaching Call, we had a spirited discussion about the value of making cold calls. I’ll be upfront and say that I believe cold calls are the least effective way to get new promotional products business.  In my opinion, here...

How to Avoid The Big Promotional Products Sales Mistakes

I’m just back from the ASI Show in Dallas where I presented a workshop on The 8 Biggest Mistakes Promotional Products Professionals Make and How To Avoid Them. To be candid, I personally made many mistakes in my own promotional products distributorship, so I really felt qualified to teach this class! Wow – what a great […]

Follow I’m just back from the ASI Show in Dallas where I presented a workshop on The 8 Biggest Mistakes Promotional Products Professionals Make and How To Avoid Them. To be candid, I personally made many mistakes in my own promotional products distributorship,...

Here’s Your 2009 Promotional Products Sales Stimulus

I believe all of us in promotional products sales have an important role to play in helping to get our economy back on track. As business promotion advisors, we have the resources and knowledge to help stimulate our customers’ businesses. Today I had the pleasure of interviewing top suppliers and promotional products industry experts who […]

Follow I believe all of us in promotional products sales have an important role to play in helping to get our economy back on track. As business promotion advisors, we have the resources and knowledge to help stimulate our customers’ businesses. Today I had the...