FollowHow would you like a proven strategy for increasing your sales during the next few months and well into the future? Here’s a tip that won’t cost you a dime and is guaranteed to catapult your sales.
I’m sure you know to focus your efforts on companies and organizations that have the ability to give you larger orders and repeat business. But who are these large purchasers and how can you, regardless of your company size, get your foot in the door? Read below to learn how one savvy promotional professional increased her sales by 30 percent just by making one phone call!
Educational institutions, schools, universities and learning companies (those that put on seminars) are currently one of the top purchasers of promotional items. Regardless of where your business is located, there’s an educational institution that can use your help to promote their services.
Theresa Gonzalez, owner of Stay Visible in New Fairfield, Connecticut, and a member of my Promo Biz Selling Smarter Success Circle increased her sales by a hefty 30 percent by contacting the university from which she graduated.
In her own words…
“One of the best things that you taught, Rosalie, is to work smarter and not harder. I followed your advice and made a list of prospects that I could make a “warm connection” with (the university was at the top of my list.) Since acquiring this customer they have referred me to other departments within the university and my sales are continually growing.”
How can you take advantage of this profitable market?
Tip #1 – Contact your high school or college alumni organization. See what special events are coming up that you can help promote. Schools and colleges want to give business to past graduates.
Tip #2 – Make a list of colleges and universities that are located in your area. Start by doing a search on Google with the name of your hometown and the words “college” and/or “university” in the search box.
Tip #3 – Look for connections of people you may know who work or attend educational institutions in your area. Ask for a referral or a lead into one of the departments at the school.
Tip #4 – Start by contacting the office of student affairs, the alumni office, the athletic department, the dean’s office, the campus bookstore and fraternities and sororities. Show them how you can help promote their special events and school recognition.
Tip #5 – Grade schools, middle schools and high schools also represent tremendous opportunities. Many are requiring uniforms for their students. Uniforms are a great profit booster because they can repeat every year. Contact the head of the PTA, the music department, the office of student affairs, the athletic department and the principal to find out how you can best support their efforts.
Your Turn:
Are you selling in the education market? What has been your experience? All thoughtful replies are welcome. Just post in the comments box below.
© 2013 Rosalie Marcus
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
Want expert help growing your promotional products business? Click the link to preview the programs and products created to quickly and easily grow your promotional products sales.
Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com
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