FollowThis week’s post will give you two smart questions to ask on every sales call. Read on to find out what they are.
I don’t have to tell you that social media sites like Twitter, Facebook and LinkedIn are hot. Even if you’re not currently on these sites, chances are many of your customers are.
This presents many sales opportunities for savvy promotional products sales professionals. Not only for you to get involved and increase your online presence, but also to help enhance your customers’ business by driving traffic to their social media sites.
Many businesses now have Facebook fan pages, and each day more and more are jumping onto the social media bandwagon. One challenge many businesses have is to attract more visitors to their Facebook fan page. As such, one smart strategy is to offer a free gift as an incentive to become a fan of their business. As a promotional marketing expert, you can provide suggestions for the free gift.
Here’s a great tip from Bobby Lehew, social media expert and the director of Robyn, a multi-million dollar promotional products company. Bobby was my guest expert on my monthly “Selling Smarter” call. He spoke to us about Social Media: Tactics That Deliver Results.
Below are two questions he suggests asking your current customers:
1. Does your business have a Facebook fan page?
2. What are you doing to encourage visitors to become fans?
Use these questions to offer suggestions on how your customers can increase the number of fans at their sites using an effective, targeted promotional gift. By the way, this strategy can work for getting visitors to any social media site!
Here’s what I suggest you do now:
1. Contact your current customers and ask if they have a Facebook fan page.
2. If they have a page, become their fan and follow what they are doing.
3. Give them suggestions for offering a free gift at their fan page.
4. Model what you’d like them to do by setting up your own Facebook fan page. Offer a free promotional gift and marketing tips to everyone following your company.
Let me know how these strategies work for you. All thoughtful replies are welcome! Just hit the comment button below.
© 2010 – 2013 Rosalie Marcus
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Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
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