FollowIn today’s highly competitive promotional products business environment, you have to distinguish yourself from the competition. Here’s an easy way to increase your value, stand out from your competitors and increase your revenues.
If you’re only providing promotional products to your clients, it’s hard to stay one step ahead of the competition. If your company isn’t already doing this, form alliances with other marketing professionals (copywriters, graphic designers, fulfillment houses, web hosting companies etc.) so that you can be the one phone call your client makes when they need to promote their business. Plant the idea in your client’s mind that you can be a valuable marketing resource. You can get referral fees from other professionals for services you don’t provide, or you can invoice everything under your company and add a commission for yourself.
Your clients will appreciate the time-savings and one-stop-shop convenience, and you’ll appreciate the additional business that comes your way.
