FollowI don’t have to tell you how competitive promotional products sales are these days. If you’re ready to stand out and attract more and better business, developing niche market expertise makes sense.
Your clients want to do business with experts. Specialists earn more than generalists in every industry. Concentrating your selling efforts on one or more niche markets can dramatically increase your sales and income. Plus, you’ll enjoy your work more!
Use These Guidelines to Find Your Perfect Niche
*Pick an industry or area of specialization that you’re familiar with and would enjoy.
*Look for industries and areas of specialization that have large budgets for promotional items.
*Look for industries that are growing.
*Define your niche by the types of programs you specialize in creating, such as safety programs, client retention programs, awards or gifts.
*Define your niche by the type of service you provide, such as fast turnaround, company stores or event planning.
*Define your niche by the geographic markets you serve, such as New York City, global markets or resorts.
*Define your niche by the types of companies you serve, such as financial, healthcare or education.
*Define your niche by the causes you believe in, such as environmentally-friendly products.
*Define your niche by the products you most like to sell, such as apparel or writing instruments.
One thing to keep in mind: having a niche doesn’t mean you can’t sell outside of your niche market. You can! Your niche just defines where you will primarily focus your time and marketing energy.
© 2010 – 2013 Rosalie Marcus
Want expert help growing your promotional products business? Click the link to preview the programs and products created to quickly and easily grow your promotional products sales.
Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
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