How would you like to get more promotional products business without having to cut your price? You can!
The key is to make your proposals stand out by adding in benefits and information that your competition may neglect.
Here are six quick tips to turn your proposals into orders:
1. Provide options. Present a three-tiered option with low, medium and higher-priced promotional products. That way, no matter what the price point, you’ve got something to offer. Studies have shown that most customers will choose the medium-priced option.
2. Provide testimonials. In a tight economy people, don’t want to take chances. Provide testimonials from past “raving fans” about how great it is to work with you.
3. Provide a product proof or virtual proof. Providing an actual or virtual proof with your proposal will position you as someone who goes “the extra mile”.
4. Provide quality and event date guarantees. Again, people don’t want to take chances. When you work with quality suppliers, this shouldn’t be hard to do.
5. Provide a company or personal bio. People buy from others they know, like and trust. Providing your company background and accomplishments can go a long way in establishing the know, like and trust factor.
6. Package your proposal creatively. We’re in a creative business. Presenting your proposal in a gift box or other creative medium will highlight what you do best and make you stand out.
What do you do to make your proposals stand out? All thoughtful comments are welcome in the comment box below.
© 2009 – 2013 Rosalie Marcus
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Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
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