Here’s a novel idea: provide guarantees! 

In the business world this is called risk-reversal. But, how can you guarantee promotional products orders? Here are some suggestions:

 

*You can guarantee that you will meet or exceed the event date or the shipping is free. I know of one supplier that makes this guarantee. Ask your suppliers if they offer this service. This is a tricky one. If your supplier offers this, let your prospects know.

*You can guarantee that the product your customer receives will directly match the pre-production proof provided. We’re in a custom business. Providing a pre-production proof on all new orders makes sense. Check with your suppliers and ask them what their proof-matching guarantee is.

*You can guarantee the product will get their company noticed and keep their company name in front of their best prospects. And isn’t that really the implied promise of all our orders anyway?

*You can guarantee that you will track and follow the order and provide complete order status information on a weekly basis. Providing this type of information gives your customer peace of mind.

 

*You can guarantee that you will personally make your customer’s order your highest priority.

 

Many of you are already doing these things so why not put the guarantees in writing and send it with your next proposal? Providing written and verbal guarantees with your work may be what separates you from your competitors and closes your next big order!

 

Quick Tip: When providing quality and delivery guarantees, make sure you’re working with quality suppliers who stand behind your guarantee. Never promise anything you can’t deliver! If a customer insists on a rush order or an order without a proof, it may be necessary to waive the guarantee.

 

By the way, the FAST TRACK program includes a sample of a written guarantee that you can easily duplicate for your own business.

 

What do you think? Should you provide guarantees? What has been your experience? Have any of your customers ever asked for a guarantee? Post your comment in the box below! 

 

Here’s my guarantee to you: Have you checked out the FAST TRACK program yet? I guarantee that if you read the chapters in the manual, do the suggested action steps, listen to the audio and use all the resources, your sales and income will definitely increase! Plus, you’ll get exclusive savings from industry suppliers that are worth 5 to 10 times the cost of your investment.

 

Don’t just take my word for it. Click here to read the great results other promotional products distributors, just like you, are getting by using all the resources in the FAST TRACK program.

 

© 2009 – 2013 Rosalie Marcus

Want expert help growing your promotional products business?  Click the link to preview the programs and products created to quickly and easily grow your promotional products sales. 

Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com

Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.com. 

Reach her at Rosalie@promobizcoach.com or 215-572-6766.

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