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Here’s a proven strategy that I recommend to all of my coaching clients for keeping your sales up in a down economy: offer a “free marketing tune up” or “sales stimulus” to all their current promotional products clients and best prospects. This is an easy, non-pushy way to get your foot in the door.

Go in with the attitude of ‘what can I do to help you?’, not ‘what can I sell you?’. This is a great opportunity to see what special events are coming up, what their current business challenges are, and how you can be of service.

After these meetings, come back with ideas that will help your clients and prospects increase their business by using a targeted, effective promotional product.

There’s a plethora of ways promotional products can be used to boost sales and drive traffic to any business and now is the time to use them. In fact, in a slow economy (or any economy), promotional products beat other forms of advertising in terms of exposure, cost per impression, effectiveness and longevity.

People buy from others they know, like and trust. Personal contact is a great way to build trust and sales in this new economy. Even if your clients and prospects are not ready to purchase promotional products now, you’ll be in the front of their mind when they are ready to buy.

One more thought: what are you currently doing to motivate others to give you referrals? Offering a promotional gift for a referral is a great motivator and will show you believe in what you do. It may even encourage your clients to put together a similar gift-for-referral program. Referral programs are a great way to boost sales in our new economy.

Want more proven strategies for building your promotional products sales, even in a slow economy?

You’ll get all that and more when you get The FAST TRACK to Promotional Products Sales Success. All the tools, sales letters, resources and savings are available instantly. Click the link above and you can start using this program in the next 10 minutes.

Did you find this information helpful? Have a comment about this post? Have a question for Rosalie? All thoughtful comments are welcome in the comments box below.

© 2009 – 2013 Rosalie Marcus

Want expert help growing your promotional products business?  Click the link to preview the programs and products created to quickly and easily grow your promotional products sales. 

Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com

Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.com. 

Reach her at Rosalie@promobizcoach.com or 215-572-6766.

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