FollowWhat’s your opinion? This week a promotional products distributor sent me this question:
“I have a quick question and would love to get your opinion. The commercial printer I use for my business cards and stationery here in town has approached me with the offer to market my products from their store. They would like to be able to buy promotional products from me at a small discount and then bill/collect from their customers at the retail rate. I use their graphic designer at times (she’s reasonable and quick) and they seem to have a nice business. Any thoughts?”
My answer: Strategic alliances in the promotional products industry are common. This can be a good opportunity and great way to grow your sales!
A few things you’ll want to find out in advance:
1. Does the printer have a reputation and values that match yours?
2. How much of a discount are they expecting?
3. Who will be calling the supplier to follow-up on orders?
4. How will any mistakes be handled?
5. How and when will you be paid?
I would recommend having an agreement with the printer that you either get paid in advance or you get a deposit to cover your costs on all orders.
Good luck and keep me posted as to how this is working!
What’s your opinion? Do you have any marketing partners or strategic alliances set up? If so, with what types of companies? How has it worked for you? How would you answer her question? Just hit the comments button below!
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I have a referral program with a couple of local print shops. I give them some samples for a small display. The refer their clients to me and after the order is complete and everything is paid for, I send them a 10% commission check.
All good ideas. And put those agreements and understandings in writing.
Set a date within 90 days to review the success, from both sides. Just as
you need to have a way into an arrangement, you also need a clear way out –
fair to both partners – if things don’t work. Renew annually.
Cover product liability issues too.
That help? Jon