While some believe that you should cut back on marketing during slow economic times, savvy business people see this an opportunity.
Your job as a promotional products professional is to show your clients the benefits and cost-effectiveness of promoting their businesses, no matter what the economy. And what better way then through the use of a targeted, effective promotional product.
What’s the best way to show the effectiveness of promotional products? Practice what you preach and self-promote!
Self-promotions will get you more business and your clients will enjoy receiving gifts from you. Self-promotions open doors and get your clients thinking. They also keep your name in front of your best prospects.
Personally, I have received great results with food gifts, photo frames, comfortable grip pens and sticky notes. It ‘s always nice to see my company name on a client’s desk. Better yet, many a self-promotion has turned into an order because the client liked it so much.
Brad Shuman of Pro Specialties in San Diego, a participant in a workshop I gave at the ASI Show, sent me a thought-provoking article with great self-promotion ideas. If you’re looking for fresh, creative ideas, click here to read the article.
What’s your favorite self-promotion? How are you showing the value of what you do for a living?
What has worked best for you? All replies are welcome. Hit the comments button below.
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Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
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