You’ve probably heard the terms trinkets and trash, tchotchkes, novelties, and worse. You name it, our industry has been called it! And to paraphrase Rodney Dangerfield, “we don’t get no respect”. That is, up until now!

The promotional products industry received a giant boost from an article published in Marketing Sherpa, a well-respected newsletter that does research and case studies in the area of marketing.

The basic finding: promotional products beat TV and the Internet when it comes to advertising effectiveness! And this study has the numbers to prove it.
 
This is exciting news for our industry and gives our advertising medium the respect it deserves!
 
Read this article, post it to your web site, send it to your clients and prospects or include it in your next catalog mailing.Information such as this can be helpful in increasing your sales. Click below to read the full article:
 
 

© 2006 – 2013 Rosalie Marcus

Want expert help growing your promotional products business?  Click the link to preview the programs and products created to quickly and easily grow your promotional products sales. 

Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com

Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.com

Reach her at Rosalie@promobizcoach.com or 215-572-6766.

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