FollowHappy New Year!
Will you be attending industry trade shows this year? If so, I would enjoy meeting you at one of the many workshops I will be presenting for ASI or at the PPAI Expo in Las Vegas. Please stop by and introduce yourself!
In keeping with this theme, below are my 5 Easy Tips for Getting Better Results at Promotional Products Industry Trade Shows:
1. Contact your current top customers and prospects. Tell them you’ll be attending an industry show where you’ll get to preview the newest promotional items. Mention that you would like you to bring back ideas or samples to help them better promote their products or services. This is a smart way to keep in touch, see what’s going on and get a jump-start on sales for the new year.
2. Meet with your top, favorite suppliers first. If possible, set up an appointment. Map out their locations before the show. Tell your suppliers the types of customers you’ll be focusing on and ask for new ideas and samples.
3. Carry a hand-held recorder, digital camera or small notebook to capture any cool new ideas or items. This will help you remember your favorite new ideas when you’re back at the office. File ideas for each customer in their customer folder.
4. Wear comfortable shoes and pace yourself so that you don’t get overwhelmed.
5. Follow up fast when you return from the show. Set up meetings and go over ideas with your top customers and prospects. Focus on solving their challenges and increasing their sales using an effective, targeted promotional item.
Do you have a trade show tip? I’d love to hear your tips in the comment box below!
Best wishes for a healthy and prosperous new year!
© 2009 – 2013 Rosalie Marcus
Want expert help growing your promotional products business? Click the link to preview the programs and products created to quickly and easily grow your promotional products sales.
Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You may provided it is unedited, and that the copyright, bio blurb, and contact information above appears with each article. Articles appearing on the web must provide a hyperlink to our web site. Please provide us with a courtesy copy of the print or email issue containing the article, or the URL of any article posted to the web.
