FollowToday is my birthday. I’m in Laguna Beach, one of the most beautiful spots in southern California, celebrating with my family, but before I go I wanted to give you 3 Savvy Sales Tips!
1. Narrow your focus. You can’t be all things to all people, but you can be a star in your target market. Specialists earn more than generalists across the board. That’s because your customers value expertise and want to do business with others who understand their unique challenges.
You can specialize by the problems you solve, the products you sell, the industries you work in, or the demographic you reach out to. You can sell outside of your target market, this is just where you will focus the majority of your marketing efforts.
In today’s highly competitive market and with more and more people entering our industry, this is a must to stand out and get more sales.
2. Be especially choosy about suppliers. If you’ve been in the promotional products business more than a few months, you know that your suppliers are your partners for success. Choosing a supplier based on the lowest price is not a wise strategy. Now more than ever you need to be especially careful.
Poor imprint quality, missed event dates and inferior products can cost your business dearly.
The best strategy is to choose a core group of suppliers in each of the top selling promotional products categories and give them the majority of your business. You’ll reap the rewards of happier customers, get repeat orders, enjoy better pricing, and build stronger relationships.
3. Get the right support. In times like these, it can be easy to get discouraged. One of the best things you can do is to surround yourself with positive influences. Read motivating books, listen to inspiring audio, and surround yourself with positive role models.
Success in business is not a solo act! Talk to any successful business person and you’ll be talking to someone who has a mentor, coach or a business support system.
© 2010 – 2013 Rosalie Marcus
Want expert help growing your promotional products business? Click the link to preview the programs and products created to quickly and easily grow your promotional products sales.
Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
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