FollowThe national healthcare debate continues to dominate the news and, regardless of which side of the fence you’re on, there are tremendous promotional marketing opportunities in this lucrative and growing market. This is where you come in: your expertise is needed!
If you’re not currently focusing on healthcare markets and issues, here are 3 “hot” ideas to get you started.
1. The Wellness Market: The wellness market is a 100 billion dollar per year market. Companies large and small are instituting wellness programs to keep their employees healthy and happy and the company’s insurance premiums down.
Never leave a current customer without asking if they have a wellness program for their employees. Suggest ways to encourage their employees to lead a healthier lifestyle. Items such as pedometers and pocket sliders with titles like “healthy heart” make great employee incentives.
2. Alternative Medicine. Alternative medicine providers such as chiropractors, herbalists and acupuncturists are becoming mainstream. Look for opportunities in your community to help them promote their services. Many participate in local health fairs and need your help getting the word out. Pocket sliders with “stress management” tips are great for this market.
3. Childhood Obesity. Childhood obesity is an epidemic in our country. Schools, government organizations and healthcare clinics all need your help to promote good nutrition and proper exercise. Coloring books that encourage good nutrition and exercise make great promotions for schools and agencies.
What’s the next step?
*Make a list of 5-10 companies you can contact in the next week that may need your help promoting their healthcare services and programs.
*Understand the healthcare challenges these companies face by visiting their websites and doing research on the internet.
*Position yourself as a healthcare promotional marketing specialist.
*Create a healthcare sample kit and other promotions that will attract this market.
Need help getting started?
Better Life Line is a top-rated promotional products industry supplier that specializes in cost-effective health care promotions. All of the suggested items mentioned above are available from their line.
For FREE samples of proven health care promotions and help creating your sample kit contact:
Patrick@betterlifeline.com or call him at 800.635.1107, ext 1101.
Tell him what kind of healthcare promotion you’re working on and that you read about his company on my blog. He’ll send you FREE samples and give you fresh ideas to get you started!
Your Turn:
What’s your experience in selling in the healthcare arena? What issues and types of promotions have you done? What has worked best for you? Just hit the comment button at the bottom of this post to reply.
© 2010 – 2013 Rosalie Marcus
Want expert help growing your promotional products business? Click the link to preview the programs and products created to quickly and easily grow your promotional products sales.
Not sure which program or product is right for you? Contact Rosalie for a brief, no obligation, personal consultation. Reach her at Rosalie@promobizcoach.com
Rosalie Marcus, The Promo Biz Coach ™ is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.
Reach her at Rosalie@promobizcoach.com or 215-572-6766.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You may provided it is unedited, and that the copyright, bio blurb, and contact information above appears with each article. Articles appearing on the web must provide a hyperlink to our web site. Please provide us with a courtesy copy of the print or email issue containing the article, or the URL of any article posted to the web.
