By Rosalie Marcus
http://www.promobizcoach.com/
The national healthcare debate continues to dominate the news, regardless of which side of the fence you stand on, tremendous promotional marketing opportunities exist in this lucrative and growing market and your expertise is needed.
If you’re not currently focusing on healthcare markets and issues here are 3 “hot” ideas to get you started.
1. The Wellness Market: The wellness market is a 100 billion dollar market. Companies large and small are instituting wellness programs to keep their employees healthy and happy and the company’s insurance premiums down.
Never leave a current customer without asking if they have a wellness program for their employees. Suggest ways to encourage their employees to lead a healthier lifestyle. Items such as pedometers and pocket-sliders with titles like “healthy heart” make great employee incentives.
2. Alternative Medicine. Alternative medicine providers such as: chiropractors, herbalists and acupuncturists are becoming mainstream. Look for opportunities in your community to help them promote their services. Many participate in local health fairs and need your help getting the word out.
Pocket sliders with “stress management “tips are great for this market.
3. Childhood Obesity. Childhood obesity is epidemic in our country. Schools, government organizations and healthcare clinics all need your help to promote good nutrition and proper exercise. Coloring books that encourage good nutrition and exercise make great promotions for schools and agencies.
What’s the next step?
• Make a list of 5-10 companies you can contact in the next week that may need your help promoting their healthcare services and programs.
• Understand the healthcare challenges these companies face by visiting their web sites and doing research on the Internet.
• Position yourself as a healthcare promotional marketing specialist.
• Create a healthcare sample kit and self promotions that will attract this market.
Need help getting started?
Better Life Line is a top-rated promotional products industry supplier that specializes in cost-effective health care promotions. All of the suggested items mentioned above are available from their line.
For FREE samples of proven health care promotions and help creating your sample kit contact:
Patrick@betterlifeline.com or call him at 800.635.1107, ext 1101.
Tell him what kind of healthcare promotion you’re working on and that you read about his company in this blog. He’ll send you FREE samples and give you fresh ideas to get you started.
Your Turn:
What’s your experience in selling into the healthcare arena? What issues and types of promotions have you done? What has worked best for you? Just hit the comment button at the bottom of this post to reply.
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Rosalie Marcus, The Promo Biz Coach, provides proven tips, tools, strategies and the support you need to grow your promotional products business quickly and easily. Reach her at Rosalie@promobizcoach.com or 877-570-6766. Get a FREE Promo Biz Success Kit with sales and marketing tips and hundreds in supplier discounts at http://www.promobizcoach.com
